A long way from Cannes, thank God.
July 7, 2008
The view from the dock. And what was under it. Plus, no ads!
My family spent the 4th of July at our in cottage in Bailey’s Harbor, Wisconsin: Sun screen and Deep Woods Off. Peppermint ice cream at the Yum Yum Tree. A parade up Highway 57. The giant bass under the pier. Fireworks. A terrified dog under the bed. You get the picture. Americana is alive and well, in case anyone was wondering.
Although we have a beat up VHS, one of the things we don’t get up north is a TV reception. Or the Internet. I wondered how the Cubs and Sox were doing but not enough to pine. If my wife missed What Not To Wear or The Wives Of Orange County she wasn’t letting on. The kids ate breakfast just fine without Sponge Bob and, frankly, so did I. And what about my nightly surfing of advertising sites and assorted blogs?
None of it was missed.
And something else: Advertising. Without TV, Internet or decent radio reception suddenly we were thrust in a world without sponsors. Door County is fairly strict about outdoor advertising, so the only billboards encountered tended to be for local wineries or cherry picking. And while the odd hand-painted anti-abortion boards gave pause, it was a small price to pay for all that unadulterated scenery! (Those of you who know me know how much I adore the medium of outdoor. As a copywriter nothing delivers like a brilliant headline.) But on this small Wisconsin peninsula I’m delighted to see none, good or bad.
I’m happy to report being away from it all still means what it used to. Granted, we were only gone a few days. I’m sure Technology Jones would have crashed my serenity party sooner or later. The myriad stars in the sky were ever so beautiful but the blogosphere beckons like a drug!
Yet the ads –dumb ones, lion winners, and every integrated who-ha in between; I seriously doubted I’d ever miss those. But then I realized it’s advertising that got me the cottage in Door County. Commercial enterprise (in all its crassness) is what allows the American experience to flourish in the first place.