The ECD exodus in Chicago. And then there were…

April 15, 2008

Paul Tilley vacated his post in unimaginably tragic fashion. But the fact remains DDB has no Chief Creative Officer. And now our creative community in Chicago finds itself beset by two more high profile defections: Mark Figliulo is leaving Y&R for a glitzy post at TBWA/CD in New York and Marty Orzio has resigned from Energy BBDO for an unknown job presumably in New York. Rounding out our foursome would be the long-time vacant spot at JWT.

Is this pattern indicative of something foul or is it merely coincidence?
Let’s review. One man committed suicide. The ECD from JWT was fired. Figliulo is taking an once-in-a-lifetime gig. And Marty Orzio is going home. Taken in the aggregate these circumstances hardly seem related or symptomatic of sea change.

Still, it does beg certain questions. Namely, is something wrong with our city’s advertising community? Last year Chicago’s creative awards show became almost as infamous as the great Clios fiasco in the late nineties. Look it up. Both shows were undone. The Clios are coming back. I am on a committee with other local creative directors to try and resurrect ours. Marty, Mark and Paul were on that committee. Clearly, we have our work cut out for us.

I do think we are our own worst enemies. Creatives are a cynical lot. Shadenfreud is real in our ranks, and not just in Chicago but everywhere. A byproduct of competition and creative insecurity, it always will be.

Yet, I don’t think Chicago is beset by worse circumstances than any other city. Orzio’s beloved New York has not been a Mecca of creativity for decades. And Figliulo is taking the reigns at a shop in more disarray than the one he’s leaving.

Other than a handful of shops around the country, who’s really tearing it up? Crispin. WK. BBDO. Not many.

In short, things are tough all over. But I like our chances –both my shop and Chicago’s. At Euro RSCG, the bleeding from previous years has stopped. And while I can’t rightfully speak for any other agency in town, A number of them are very capable of opening up their creative engines.

Some prominent ECDs are leaving, yes. But look at it this way. Now we have choice jobs in play. Who out there will fill them?

One Response to “The ECD exodus in Chicago. And then there were…”

  1. Brand X said

    I wouldn’t call them choice except for maybe the salary and benefits. You are right, there’s no “curse” on Chicago although there may be a curse on the industry.

    It’s called managing the downside. Advertising is a declining business similar to domestic cars. The glory days are over. Every day it gets smaller and less important. The margins shrink and the overhead grows.

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