Un-Effen-Believable: Sudako for the Jet Set!

January 2, 2008

effen_5letter_3.jpg

fiveletter-campaign.pdf

Dark marketing at it’s finest. The Advertising Gods are pensive, as well they should be. Find out why. Open the PDF. Read the dope:

When one thinks of Effen vodka, we smile, maybe even blush, because Effen sounds so… naughty.

The “F” word is in the brands DNA.

We suggest thinking of EFFEN as a five-letter word. Like: CLEAN, SILKY, DUTCH, VODKA.

By calling it a five-letter word instead, we clean up the language without ever forgetting the fun. At every contact point, people discover a new five-letter word —some about taste, some risqué.

Major markets become the property of EFFEN. A billboard reads: MIAMI is a five-letter word. VEGAS, the STRIP…they are all five-letter words. Even the media an ad appears in is part of the message: MAXIM is a five letter word. With Five-letter word, Euro RSCG has created a mind game for 25-year olds, a Sudako for the jet set!

CW: Steffan Postaer AD: Bernardo Gomez

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