I’m not sure if it’s just the people I follow, or if it’s indicative of a wider movement, but I’m receiving less ‘tactical tweets’ and more that are downright fun and interesting. By way of explanation, allow me to backtrack…

When I joined Twitter a few years ago, I quickly amassed a group of people to follow who I thought represented my interests, such as advertising, social media and popular culture. Still, I was skeptical, well aware of the criticism that Twitter was a pedestal for people who had little to say. All around me nonbelievers chided Twitter as a forum for the mundane: “I’m wearing all pink today!” or “My goldfish died ☹” Those people certainly existed. They still do.

But I quickly discovered another type of Tweeter, and while he was the antithesis of mindless chatterbox, unfortunately he was also a bore, just as self-involved as the cat and sweater people. This guy liked links (to case studies, marketing essays, gurus, wonks and even himself) and he liked lists. “Improve your blog in 5 easy steps!” Or: “Top ten reasons your digital strategy will fail.” And so on. For a while, it seemed like everyone on Twitter was trying to be Seth Godin.

At first I assumed this was Twitter, where users were either idiots or gurus. Obviously, I aspired to be the latter, and I began pushing people to those same links, lists and case studies.

Thankfully, with a little help from friends and followers, I stopped doing that. And now it seems so have a lot of people. On any given hour, my Twitter makes me laugh, provides me with valuable information and takes me places I genuinely want to go. Is Twitter right sizing and we along with it? Or is this just a lull between yet another slew of soul crushing SEO links?

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