June 9, 2012
Excerpt: official press release, June 8, 2012:
On Sunday night, gyro San Francisco will debut its first television spot on the brightest of stages. A 30-second spot for technology client Turn will air during the finale of the top series Mad Men.
This bold campaign has already received recognition in the New York Times. In the article, ad critic Barbara Lippert and the editor of Ad Age both applauded the effort. And, numerous other media outlets are already singing the praises of the campaign including Mediapost, B-to-B and Adrants. There is certainly a lot of buzz building with more to come.
The spot, which will be viewable on Monday, at Turn/Decision is a most unconventional effort directed by Michael Lehmann whose credits include True Blood, Dexter and the cult classic Heathers.
Update(Classified) June 9, 2012
Several reporters, including staff from the New York Times noted the shooter in gyro’s Turn commercial looks an “awful lot like Jackie Kennedy.” This has created rampant speculation that, in fact, the TV spot is actually a reenactment on how the former First Lady’s husband, President John Fitzgerald Kennedy, truly met his end –not by assassination in Dallas, Texas but, in fact, by his betrayed wife during an office tryst in Manhattan.
Bloggers and conspiracy theorists are now speculating that the entire assassination, and the iconic footage associated with it, had all been previously staged to protect the President’s reputation. This would support the many publicized inaccuracies regarding that fateful day. They also point out that it wasn’t until many years after the President’s death that rumors of his infidelity came to light, calling it a cover up.
In the commercial it is unclear if the fired bullet (gun pictured) hits either the man or woman also in frame. Just who was the target? The mystery is also heightened by other factors, including the period nature of sets and wardrobe. To wit, many have noted that the gun-toting female in the commercial is wearing an exact replica of Mrs. Kennedy’s iconic, pink wardrobe from the Dallas motorcade. (See above photos) In addition, the film is debuting on the season finale of Mad Men -a program based during the Kennedy era. In fact, in an earlier episode of the popular show the Kennedy assassination was actually covered in great detail.
Will the so-called “bonus content” on the above-mentioned website shed new light as to what actually happened? As of this writing, the site was still blocked. Sources claim it will go live sometime just before or during the final episode of Mad Men. Though cynics cannot help but wonder, producers for the show deny this is “in any way” a tactic for boosting viewership.