Not my family; I don’t frolic.

Halfway through a family vacation in Mexico’s Maya Riviera. Hot and sunny, within two hours of deplaning everyone got sun burned. That hasn’t hindered the girls from recreating, Thank God. Trust me, nursing a red skinned kid with the shivers is not how you want to spend spring break, unless, of course, you want to catch up on Mexican soap operas. Yet, the tropical heat is welcome respite from the endless Chicago winter. We are blessed to be here, one and all.

We are here with my brother, Jeremy and his young son, Jasper. Some of you in Adland might know my brother. Jeremy currently works for JWT in New York. His boy is a firecracker. How the lad is not sunburned is a mystery to all of us. Though my brother, who is a single father rightfully takes credit for militantly applying sun block on his lone progeny.

Today the sky was powder blue with scattered white puffy clouds. My eldest daughter commented that the vista “looked like the opening scene of The Simpson’s.” I smiled, wistfully. Back in the day TV reminded people of nature not the other way around. Still, at least she referenced quality programming in her reverse analogy.

Speaking of technology, I forgot to sign up for an International Plan for my Blackberry. Even before we got sunburned the email came warning me that I’ve already reached my roaming limit, charges will follow. I tossed the phone into our room safe, which is just as well.

We met a nice family from Arizona. They have a girl roughly the age of one of mine. Gwen is brazen for her age. She pointed at my eldest calling her short for her age and later to my middle child calling her chubby. I asked her if she thought she was at a zoo, pointing like that? My sarcasm was lost on her. She has the bad manners of an only child. I’m sure her parents call it confidence.

Last night at dinner I had the whole red snapper, partly because I love freshly grilled fish and partly because I knew the kids would get a kick out of it. Sure enough, the pink head with its big eyeballs was a hit. I made it “talk” for even bigger laughs.

So, that’s the vacation so far. And this is my holiday post, written blissfully on the deck overlooking the brackish river outside our room. Tonight we go into town; such as it is, for more seafood and endless baskets of chips. Adios.

Postaer Men (L-R): Me, Jeremy, Daniel, Jasper, Larry, Jack

My original post was about a new blog that I want you all to experience. Unfortunately, Tumblr hosts the blog and is currently beset by “an issue in one of their database clusters.” It’s been down for 36 hours and counting. Serves them right for playing outside without a sweater! Anyway, I’m not going to pimp a new blog while it’s inaccessible.

So, I’m running an audible. First, by updating my “novel slash social media experiment,” Sweet by Design. About 90 pages remain to be published. I’m trying to speed up the text conversion but the cover design contest will be open until it’s completed. That means you still have time to win the Ipad. You can also vote for your favorite covers so far, by viewing and commenting right here.

At top, I posted a unique photograph comprising four generations of Postaer men. Taken this Thanksgiving, it’s the first one like it and likely to be the only one like it. Grandpa Jack is 97 years old. A Chicago cab driver, shop owner and hardcore sports fan, Jack Postaer gives us all inspiration. Also in the photograph is my father, Larry Postaer (Founder, RPA), brother Jeremy (ECD, JWT), brother Daniel (Director, DMG Media) and nephew Jasper, 4 years old. Besides the advertising that runs in our family, it’s pretty cool having four generations breathing air, let alone in the same area code!

My girls are not in this photo because they’re girls. (It was a guy thing.) But here’s a favorite photo of them taken last summer. Safe to say they do not look like the men. Thank God.


Colette, Camille & Lily

Assuming Tumblr corrects their “data cluster issues” my next post is a doozy. Until then, from my family to yours: Happy Holidays!


“Stay out of my vacation!”

I haven’t seen an advertisement in five whole days. Not a one. It’s not like there aren’t any TVs or magazines or Internet at the Ganesvoort Hotel in Turks & Caicos. I just haven’t been paying attention to them.

The New York Times is handed to me each morning at breakfast, a faxed version, free from ads of any kind. A nice touch, I kind of like it that way. The kids watch TV in the morning and at bedtime but I don’t. Yes, I put on ESPN or CNN during my morning visit to the gym but I only glimpse at it during moments of weakness. Or when they flash a score. (I like knowing athletes are doing their thing when I’m doing mine.) Even the NCAA basketball tournament barely holds my attention. I think the Badgers lost but I don’t know. Maybe I’ll check ESPN’s website. Maybe. I hear they passed healthcare.

On one of my now infrequent tweets, I noted that my head feels like a conch shell left out on the beach. It’s true. The noise of civilization is being replaced by the sounds of waves lapping up on the beach, people chattering from the tiki bar, that odd sort of music you hear beside the pool –Sade is it? Under these conditions the first thing to go is my advertising radar. It’s like the conch shell has a built in Tivo. Ads go bye bye.

You’re thinking: it’s your vacation, asshole! Of course you’re not thinking about ads. You’d be crazy to think about ads on your vacation.

Not so fast. I’m writing this aren’t I? I’m not abandoning my blog. That I cannot do. It is as crucial to my vacation sanity as a good book to read. I’m thinking it’s not the same thing as work. Not for me anyway.

My brother, Jeremy, who has just joined us with his family, is not so quick to let it all go. From bits I’ve overheard, he’s been on the phone with people in New York and Seattle discussing the latest spots they’re doing for Microsoft. Did you know, that in addition to creating campaigns for the tech giant, he also serves as the voiceover for Bing? Nice work if you can get it. I kidded him about doing a phone patch from the pool. Seriously, I’m proud as hell of the man. He does a great job.

I hope and trust that he will be able to stop doing a great job, for at least a few days. I’m thinking he will. Tropical air and the smell of conch fritters does things to a man. Come tomorrow he’ll be just as stupid as me. Let’s hope.

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My novel on Amazon

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“Honey, this spot rocks!”

Here’s a Halloween treat from the Gods of Advertising: A double feature!

First up, from The Daily Beast, the 11 scariest movies of all time as chosen by famed director, Martin Scorsese. Few of his picks would be on my list (Where are the zombies, Martin?) but it’s a cerebral and global selection. On it you’ll find everyone’s favorite shocker, The Shining.

Martin\'s top 11 horror movies!

Which brings us to the next part of our double feature. My brother, Jeremy Postaer just completed two new Bing spots, where he serves as Creative Director and, of all things, voiceover! Both spots are surprisingly fun and a wee bit scary. Barely back from client approvals, here is the first, Vampire just in time for Halloween.

Client: Bing, Microsoft
Agency: JWT
Creative Director: Jeremy Postaer
Writers: Dave Ekholm, Brock Kirby
Art Directors: John Cornette, Andrea Schnieder
Producer: JD Williams
Dirtector: Craig Gillespie

Steffan\'s Twitter address

The Happy Soul Industry on Amazon

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No logos, no limits…The Rogue’s Gallery

Many years ago I wanted to create an anthology of poetry and prose for copywriters by copywriters. I was going to call it the “Copywriter’s Book.” I knew my peers were working on projects other than advertising. I also knew how hard it was getting work published. I figured a “copywriter’s anthology” would give us all a place to go.

As originally conceived, I needed a publisher in order to move forward, someone to produce the book in which our poems and stories would appear. Although there was an interested party it never happened. Understandably, few wanted to underwrite such a risky venture.

Much has changed in ten years. The Internet presents new opportunity for an anthology or gallery. The blog format is seemingly a perfect host.

What hasn’t changed is my belief that creative people would get a kick out of seeing stuff from their peers as well as contributing, be it prose, poetry, painting, photography or mixed media. I know I would.

Which is why I’m launching The Rogue\'s Gallery.. I have a template I like. Now all it needs is…you! The Rogue’s Gallery needs your paintings, poetry, fiction or a scene from your screenplay. If it means something to you it, it’ll mean something to us. Don’t be shy!

Who knows? Maybe a publisher will fall in love with your prose or your oils will smite a patron of the arts. Life is full of surprises. Besides, what’s the worst that can happen: a few peers see your work? I think that’s pretty cool.

The Rogue’s Gallery is not meant to be a beauty contest. Nor is it a commercial gallery. The Rogue’s Gallery is a place where creative advertising people can show their work and appreciate the work of their peers.

Like art, The Rogue’s Gallery is a labor of love. But it’s nothing without you. Visit The Rogue’s Gallery. Read its few rules and guideline. See what your colleague’s have contributed. Then send in your work.

This week’s gallery features an essay and early artwork by none other than the Chairman and Chief Creative Officer of David & Goliath: the inimitable David Angelo. A major talent and a character to boot, David is truly a mad man and a rogue. Enjoy.

The Rogue\'s Gallery

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