I’ll never open an E Trade account. I don’t know anyone who trades or invests online. Honestly, I’m not even sure how that stuff works. It’s like online gambling. No clue. No interest either.
But I love those E trade babies! You know the campaign. It premiered on the Super Bowl -an infant glibly rapping about investments before spitting up. More commercials soon followed. All ripping. One spot had me laughing so hard I almost fell off the treadmill. Frankly, there was more hilarity in the 60- second version I saw at the movie theater than in the comedy I paid money to see.
Does that make this good advertising? Is it too silly for these dark economic times or just the thing? I wonder… But they sure are funny. The fact that this campaign was made by the never-heralded Grey New York adds to my wonderment.