Now that the Superbowl is over (one can argue it was over after 12 seconds), Adland has already begun planning for the Mongolian Cluster F**k that is Cannes. Festival officials have started naming its 2014 jury presidents. The list contains the usual high profile suspects, a collection of CEO’s and Chief Creative Officers from the world’s largest holding company agencies: David Sable (Y&R), Susan Credle (Leo Burnett) and Amir Kassaei (DDB).
Obvious, elitist and conspicuous… Like a surgically enhanced, rich socialite traipsing along the Croisette, Cannes has always been top heavy. I’ve been to my share so I know of what I speak. Of course, by comparison, I was but a sand fly caught upon the sticky, oily boob of any one these big shots. But so what? I was in the South of France. Whether one is A-list or D-list the pink rose is the same.
Over the years, I’ve attended a bunch of these fetes and I’d do so again, if invited. Which I won’t be. My whistle-blowing hijinks at the Dubai Lynx a while back probably ended those dreams. More on that here.
Or did it? The fellow selected as head juror of film (still the penultimate category at Cannes, Cyber Titanium be damned!), only last year called out the festival (see above linked post) for rampant corruption at the highest levels. And yet there he is. Back for more.
More what, I wonder? Methinks it has a lot to do with prestige and big agency politics. You gotta represent! That, and spend another lost week with one’s peers in the French Mediterranean!
For the record, I’ve actually won Gold at Cannes. And ze bronze. Corruption aside, it’s not an easy thing to do. I’ve also given speeches there. Made presentations. Met all manner of marketing legends. Lee Clow. Steve Zuckerberg. One time I literally bumped into Nike’s Phil Knight while jogging! I even had a chance to visit the street address where my grandmother lived after World War II. Goes without saying, it’s a beautiful place. Even when full of people like us.
Like a Gold Lion only golder!
My last post on corruption at the International Advertising Festival in Cannes drew quite a few readers, almost breaking the record on my humble little blog. Thank you…I guess. Nothing like timely controversy to goose a blog.
Anyway, I got to thinking about advertising awards shows and what makes them so popular despite the obvious chicanery. Scam ads are as common as pigeons. Most festivals happily accept them. Now we here tell of rigged juries and the calculated “killing” of good work so as to give crappier offerings a better shot. Corruption at all levels from agencies and festivals alike.
So, what is up with the popularity and propensity of advertising awards shows? The big ones continue to thrive despite shenanigans, to say nothing of economic recession and advertising downturns.
There are exactly three reasons why:
- On the receiving end it’s all about the money. Each submission has a startlingly high fee attached. Need I say more?
- Agency creative are egomaniacs with inferiority complexes. We think we are awesome and yet crave validation at every turn. I have this defect as much as you do.
- Awards shows are boondoggles. The judging and/or ceremonies usually take place in exotic locations, like New York or Cannes. We like going to them.
Money. Ego. Hedonism. In other words a petri dish for the awards show virus to flourish. Indeed, more and more strains are added to Cannes bloated category lists every year.
In a classic episode from season three of the Simpsons, “Brother, Can You Spare Two Dimes?” a routine physical exam at the Springfield Nuclear Power Plant reveals that safety inspector Homer Simpson has become sterile after being exposed to radiation. Fearing a lawsuit, plant owner Mr. Burns awards Homer with the “First Annual Montgomery Burns Award for Outstanding Achievement in the Field of Excellence” in exchange for a legal waiver freeing the nuclear plant of all liability.
DDB chief blows smoke at Cannes…
Amir Kassaei is the Chief Creative Officer of DDB Worldwide, one of the shinier jewels in Omnicom’s empire of advertising and marketing services companies. Like a lot of creative generals, he spent last week in Cannes taking part in the International Advertising Festival, which, to replay the metaphor, is by far the shiniest jewel in the ever growing necklace of advertising award shows.
Mr Kassaei, perhaps flush with Rose’, also found time to go on record with some provocative accusations and opinions regarding the integrity of the juries at Cannes. He more or less states that certain jurors have a clear mandate to “kill off” competing work, regardless of its quality, if said work emanates from a competing agency. He claims this mandate is at the holding company level. This corruption does not sit well with Kassaei and he goes on record saying that they (DDB) need to have a “serious discussion” about participating in future Cannes if the behavior continues. Paraphrasing the creative director, he claims other less creative minded agencies are willfully endeavoring to “buy” their creative reputations by rigging juries. There’s plenty of texture to his arguments and I urge you to watch the video, even if his sipping of wine and the passing by of beach traffic grates.
As I tweeted earlier, my reaction to this is a cross between “WTF?” and “Duh!” On the one hand I’m appalled by Kassaei’s allegations. Like it or not, creative reputations are made by winning Lions at Cannes. To know that these prestigious trophies can be bought is repellant. What is more sad are all the legitimate submitters who may have lost out on their one shot at gold because of wheeling and dealing behind closed doors. But let’s not be naïve. We’ve known about these shenanigans for a long time. Indeed, when I judged the Dubai Lynx (the Cannes of the Middle East), I saw it first hand. I blogged that “all the good work was fake and all the real work was awful.” Understandably, that blog caused fervor and I was asked to remove it. Reluctantly, I did. Needless to say, I won’t be invited back to judge this festival anytime soon.
While creating and entering scam ads is an entirely different form of awards show corruption, and a pervasive one at that, knowing that judges and juries are culpable takes it to whole ‘nother level. Corroborating Kassaie’s accusations, here’s basically how it works. Through back channels and PR manipulation, agencies vie to get their creative superstars on juries. Once these individuals are confirmed, they are then sequestered to look at all the work coming from the various agencies within their network. They are then asked to vote, if at all possible, on these submissions. Since that is generally not allowed the next best move is to try and vote out the competition, which is a process that cannot really be monitored. And so it goes.
While I’d like to think my peers and I would never do such things a kind of nationalistic fervor happens in those darkened jury rooms, not unlike the ugly pride one sees during international soccer tournaments. Fouls and transgressions happen and they feed a growing fire. The urge to win Lions takes over. In the name of their agencies and even countries, good men do bad things.
The football analogy is apt. FIFA is constantly embroiled in corruption controversy, to say nothing of its countless dumbass fans degrading themselves in the name of competition. In America, the New Orleans Saints are currently dealing with charges of “head hunting” on the football field. And like the manufacture of false great ads (scams), athletes from all sports are being busted regularly for taking steroids and other illegal enhancement drugs. Corruption at all levels.
Yet, unlike professional sports, the general public (except maybe in Brazil) doesn’t give a shit about advertising awards. Relatively speaking, the media attention is minimal. Therefore, corruption buds like unchecked dandelions. And if the governing bodies of big time award shows are complicit, then you have zero integrity. Which is exactly what Amir Kassaei is suggesting.
The former Pres at the Palais in Cannes…
So, former president Bill Clinton revealed to an audience in Cannes that his favorite TV commercial in America is the DirecTV campaign from Grey New York. Good choice, Mr. President. I like it, too. I even did a post about it.
As reported by Adweek’s Tim Nudd, the President said, “You have a problem. Something disastrous happens. You don’t get along with your daughter. She winds up having an alternative lifestyle, marries a guy with too many tattoos. She ends up having a child who wears a dog collar. Now, you have a granddaughter with a dog collar. Switch to DirecTV. … They’re the most hilarious ads I’ve ever seen.”
Wow. He practically knows the ad verbatim. That’s pretty cool. Score one for the Pres! I’m sure he made a lot of friends on the Croisette that night; or, more likely, some pleasantries at the Hotel Du Cap –a hotel befitting his stature.
Given the campaign he loves is still going strong I can’t help but think he gave the creative at Grey some new fodder for a pool-out. Something like this:
You’re the President. But you don’t get along with the First Lady. She’s never around so you have a tryst with a blousy intern with a funny name. The intern with a funny name ends up with a messy dress. And you have to tell the entire country you did not have intercourse with that woman…
Hey, it’s Friday. Enjoy the weekend. And for all of you creatives returning home Cannes: Welcome back to your full in-boxes and all those nervous account people wanting the revisions you said you’d get to during “down time.”
June 26, 2011
Picture perfect day in Chicago but once again I’m at the Admiral’s Club in O’Hare airport. Here the sunshine is more of a nuisance than anything else. Right now it’s pouring in through the windows causing numerous guests to uproot and move. Twenty miles east the city’s annual Gay Pride Parade is probably breaking all records for attendance. It truly is a perfect day for being “out.”
Anyway, once again, I’m flying to Los Angeles. Trust me I’m not complaining. This is exactly what I want and need to be doing. Talking with companies interested in producing my movie scripts is an avocation I will pursue to my grave, and, given my latest script is about the undead , maybe even after that!
Meeting with entities interested in my services as creative director and/or copywriter is even more important. That’s my vocation. My forays into freelancing have been a great experience for me and hopefully to the agencies I’ve helped. I’d like to do more of it. As I wrote on Twitter the other day, “Hire me and you get ECD talent at CD prices!” What’s not to like? Don’t answer that.
By the way, I intend to write about my experience on the other side of the desk from a creative director. It’s been surprisingly fun and satisfying NOT being the boss. Creating and presenting ideas more than makes up for any loss of credentials.
Still, Chief Creative Officer was my last job. This particular trip west has me visiting the CEO of a pretty terrific company who just might be looking for a creative leader. The more I read about his company the more I like the opportunity. I’m thrilled to meet him.
I’m telling you all this because I don’t have another essay prepared. Frankly, if my flight wasn’t delayed for mechanical difficulties I couldn’t have even written this. Who’d ‘a thunk being unemployed would be so damn time consuming?
Too bad I can’t make a living writing Gods of Advertising. But like fishing, it’s a labor of love. Even so, I beg your pardon for its ‘Dear Diary’ like content. I’ll be back at my desk soon enough. And for those of you coming back from the Advertising Festival in Cannes: Welcome back to yours!