My work, My girls, My life…

Two months ago I started my new adventure at gyro (the “g” isn’t capitalized), San Francisco. I chose the word adventure on purpose. For not only is it a new job but it is one that takes me away from Chicago, the first time outside of university that I have lived or worked anywhere else in the world.

The job. The thing I chose to do. Or did it choose me? I wonder because most days I report to work feeling pretty damn lucky. The people here are becoming like kin. I can’t imagine they feel the same way about me but it doesn’t matter. I belong here. I feel it in my bones.

When I interviewed for this position I said my goal was to be of maximum use to the agency, to the network and to myself. I told gyro I didn’t believe in passive creative directors, that I am a player/ coach. I like to write. I like to sell. I like to make things better. Watching a client get fired up over seeing his brand illuminated is an opiate. Winning prizes. Getting paid. All that comes after. I told gyro this and they believed me.


I’m in an @work state of mind…

Our CEO and Chief Creative Officer, Christophe Becker writes of the great merger between work and life, how the two components have become one. We no longer separate them, like our parents did and the men and women who beget them. Business or pleasure? Both. Case in point: I’m writing this post for peronal and professional reasons, each as important as the other:

For my colleagues, so they know how much I appreciate their growing confidence and support in me. Your adventures are mine, too. We are a team!

For my clients, so they know how much I care about their goals, personal and professional. I know clients want to be stars, not merely stewards. And I want to help them.

For my children, so each knows that loving work is possible and that it’s an amazing feeling when you do: in my opinion, a necessary feeling. I don’t want my children ever believing work is anything less than an adventure. Dear girls, aspire to love your work as you would a dear pet, even a brother or sister. All can (and likely will) break your heart. But that’s work and that’s life.

For my wife so she can see me at my best. Lord knows she’s seen worse! God bless you for supporting me in my adventures. I pray I do the same for you.

Lastly, I write this for me. Walt Whitman sang the song of himself and so do I. What in the name of the American Dream is wrong with that?

Like you, I read the trades and insider blogs. I see the stories about an industry in chaos, its people on the take. And I think to myself: lucky me, I don’t view it that way. Advertising has rough seas. What business doesn’t? But if you are on a good boat with sound crew and deft leadership it’s an adventure. I feel that way and it changes everything: my demeanor, my heart and even my soul. Work is life and that is the carrot.

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