June 26, 2011
Picture perfect day in Chicago but once again I’m at the Admiral’s Club in O’Hare airport. Here the sunshine is more of a nuisance than anything else. Right now it’s pouring in through the windows causing numerous guests to uproot and move. Twenty miles east the city’s annual Gay Pride Parade is probably breaking all records for attendance. It truly is a perfect day for being “out.”
Anyway, once again, I’m flying to Los Angeles. Trust me I’m not complaining. This is exactly what I want and need to be doing. Talking with companies interested in producing my movie scripts is an avocation I will pursue to my grave, and, given my latest script is about the undead , maybe even after that!
Meeting with entities interested in my services as creative director and/or copywriter is even more important. That’s my vocation. My forays into freelancing have been a great experience for me and hopefully to the agencies I’ve helped. I’d like to do more of it. As I wrote on Twitter the other day, “Hire me and you get ECD talent at CD prices!” What’s not to like? Don’t answer that.
By the way, I intend to write about my experience on the other side of the desk from a creative director. It’s been surprisingly fun and satisfying NOT being the boss. Creating and presenting ideas more than makes up for any loss of credentials.
Still, Chief Creative Officer was my last job. This particular trip west has me visiting the CEO of a pretty terrific company who just might be looking for a creative leader. The more I read about his company the more I like the opportunity. I’m thrilled to meet him.
I’m telling you all this because I don’t have another essay prepared. Frankly, if my flight wasn’t delayed for mechanical difficulties I couldn’t have even written this. Who’d ‘a thunk being unemployed would be so damn time consuming?
Too bad I can’t make a living writing Gods of Advertising. But like fishing, it’s a labor of love. Even so, I beg your pardon for its ‘Dear Diary’ like content. I’ll be back at my desk soon enough. And for those of you coming back from the Advertising Festival in Cannes: Welcome back to yours!
Are drugs turning your kid into a stranger?
That’s the provocative question being posed in a pair of new commercials created by Energy BBDO for The Partnership at Drugfree.org. In each spot a bewildered mom struggles to recognize her own children. Using older actors playing strung out losers (in place of what should be ordinary kids) is the campaign’s primary conceit. They are belligerent and ugly people; the kind of people kids become once they start abusing drugs and alcohol.
I admire the simplicity of the idea, dramatizing what otherwise is a complicated and challenging problem. A legitimate approach, it definitely has legs. To that end, I wouldn’t mind seeing coming spots push the ugly transformations even further. The two users in this commercial come across as goofier than plagued.
Yet, maybe that’s a good move (intended by the client and creatives), allowing parents and kids to see light at the end of the tunnel.
Addiction is just that: a tunnel. The further in you go the harder it is to get out. In recovery they call the darkest place in it one’s bottom. Trust me, I know. Yet, for as long as there have been anti-drug commercials there have been acute dramatizations of brutal despair and disgusting consequences. The characters in these spots aren’t quite there yet, thank God.
On a special note, it’s gratifying seeing (and writing about) so many quality campaigns coming out of my hometown, Chicago. First the exemplary Mayhem campaign from Leo Burnett. Followed by Secret’s timely and provocative meanstinks work from the same agency. And now “Strangers” from Energy BBDO. Spring is here –sort of. We will soon have a new Mayor. And the Bulls are heading into the playoffs as a number one seed. Are Chicago’s agencies following suit? The arrow is pointing up.
In terms of holiday parties in Adland, few came close to Leo Burnett’s. But that doesn’t mean you can’t try!
December 9, 2010
One of my all time favorite Homer Simpson lines is when he refers to alcohol as the “cause and solution to all of my problems.” Let Homer’s sagacity serve as fair warning, because it’s time again for that bit of bacchanal known as the office Christmas party. While just about every business has some kind of shindig few do it with such desperate ardor as Adland. After all, we have a reputation to uphold. Everyone knows adfolk like to throw down. Hell, Mad Men devoted an entire episode to it. I think it ended with a drunken secretary mowing over the leg of an agency partner. One can dream, right?
Growing up at Leo Burnett Chicago, I can tell you I’ve seen more than one mother of all office parties. Back in the day, it was typical for the agency to spend several million dollars “producing” the annual celebration. Of course, back in the day we made commercials costing that much. All. The. Time. Ask Joe Pytka. I say produced because that’s the right word. As early as June teams were assigned to the Breakfast. Scripts were written. Storyboards rendered. Talent booked. And whoever was responsible had better do a good job of it. Nothing took priority.
The day started with a posh breakfast for everyone, followed by a 2-hour show, replete with speeches, skits, films and surprises such as the appearance of a celebrity from a current campaign. One time, in a salute to Marlboro, an agency leader rode up to the stage on a horse. This year, I hear Allstate’s “Mayhem Man” might be dropping in…through the roof?
But breakfast was only the beginning. As soon as the curtain fell, everyone rushed back to the office to get bonus checks. That’s right, everyone got a bonus. And I’m not talking about paperweights and tie clips. Most people received a noticeable chunk of their salary. Some more than that. Crazy, huh? Such were the joys of private ownership. You had to be there. Seriously. (BTW, Breakfast Day wasn’t some greedy 80’s scheme. Adman Leo Burnett started it. No bourgeois poofer, Leo busted his ass to succeed and expected all who worked for him to do the same. For the effort you were amply rewarded. That simple.)
After breakfast, you went to your group party for dinner and fellowship. Speeches were given, toasts made, that sort of thing. That night, every good restaurant in town had a group of us in.
Round two was the main event. Everyone converged on one or two of Chicago’s biggest clubs. Here is where the naughty happened. Remember- folks had been drinking since 8 AM and, in addition, were newly rich. It’s a heady brew. In the age of political correctness, our holiday office party was like a “Get-Out-Of-Jail-Free” card in Monopoly.
Nowadays, we scoff at this excess, and we certainly don’t partake in it, at least not to the degree I’ve described. But that doesn’t mean you won’t see the boss making out with a coat check girl, the weeping assistant, or the normally conservative gal from HR, empowered by Jaeger bombs, doing karaoke on top of the bar; in other words all the things that make holiday parties fun.
Obviously, as a reformed drinker I’m more of an observer. While still enjoyable, the last few years I’ve slipped out from my party well before midnight. Tonight I’m not even going. Taking my daughters to their riding lessons in the suburbs. Yee-Ha!
And yes, I’ve written about all this before. (What can I say? I’m attracted to the dark side.) Here’s a favorite post, retelling an office party story my father told me.
November 15, 2010
As some of you know, I am a connoisseur of horror. It is a popular genre (and one of Hollywood’s biggest moneymakers) but, of course, much of it is gut fill –if you pardon the expression. For every quality productions like The Walking Dead there are ten like Saw 3D.
Below the mainstream, literally hundreds of new films and books come out every year. I troll these depths looking for gems. The French, for example, are making some exquisite horror: Mutants and The Horde come to mind. From the UK, there’s Colin, a compassionate film about a young zombie, reportedly made for $75 dollars. It’s quite good.
Unfortunately (but not unexpectedly), the vast majority of what lurks below is crap. Stuff like Brain Dead, from Breaking Glass Pictures and Vicious Films. Don’t worry, Gentle Reader, I’m not going to review or discuss the film. This isn’t the blog for that. And that isn’t the film.
I want to talk about Brain Dead in the context of the way I watched it, speaking to how we process content in the age of new media and streaming video. Once I established the film was going to suck (which usually takes less than 2 minutes), I watched the rest of it entirely in fast-forward, only stopping for the over-the-top gore and the occasional naked lady. Basically, I watched an hour and a half film in less than eight minutes.
Here’s the kicker. I got the narrative and actually could write a balanced review of the movie if I had to. Obviously, I have a better than average working knowledge of the genre so I could fill in the blanks. Once my brain got the formula for Brain Dead, I was then able to absorb the plot in hyper speed. This is more than rushing through to get to the good parts.
I really could watch the movie.
I believe many of you could do the same thing, providing the variables were right. For example, if you dig chick flicks (no comment) I bet you could FF Maid to Order and get it completely.
This ability is more than just a function of rote filmmaking, although no question that’s a factor. I think as a species we’ve adapted to a world of streaming content and chew through it faster and faster. More channels. More screens. More friends. More, more, more!
Some of the reasons are as follows and I think fascinating from an anthropological perspective:
1. Highlight reels. ESPN and others condense content like crazy. 4- hour ball games are shortened into 45 seconds of big plays and scores.
2. Pornography. Zooming to the money shots. If you don’t know what I’m talking about you’re a better man than I am, or lying.
3. The Internet. So much. So little time.
4. Twitter. 140 characters. ‘Nuff said.
5. Email and text. Who needs to beat around the bush? We get to the point. Do you really need (or ever read) anyone’s email after the first paragraph?
6. Globalization. The world does not go to bed when we do. Things are happening around the world around the clock. You snooze you lose.
Ironically, advertising was a major precursors to all this. Having to manage narrative and selling strategy in 30 seconds or less, we all became conditioned to making and receiving short-form content.
Implied in all this is the notion that we are no longer doing a good job at listening and learning. On the other hand, maybe we’re doing a terrific job. Remember the Evelyn Wood School of Speed-Reading. Zipping through pages was considered a great gift, almost magical.