Johnking1956, The Man who would be King is a new blog worthy of our attention. Without breaking his anonymity, John King is the pseudonym of an AD/Creative Director, who used to work at a big ad agency in Chicago before getting laid off and moving to Reno to ply his trade at a resort casino. That alone makes for an interesting tale, right? I mean the creative department of a casino sounds more like the set a reality TV show than a job.
But then the recession hit, clobbering the real estate and gaming industry, nowhere worse than second tier markets like Reno. King found himself out of work. Again. Adding injury to insult, severe back problems, first encountered while working in Hong Kong, came back with a vengeance, filling King’s days with debilitating pain and copious amounts of morphine. He wears a plastic girdle-like brace to keep his spine true and may have to install a morphine pump into his body.
It’s not pretty or easy being King. However, he is still determined to find work. His blog is about that journey, a journey that begins each morning with more pain than you and I, God forbid, will ever know. What makes the story utterly compelling in the man’s bracing optimism in the face of these hardships.
This is one of those stories that breaks your heart but can lift your spirit as well. King’s tale reminds me of Mickey Rourke’s Oscar winning turn in The Wrestler. It’s that painful. That poignant. That good. You cringe but endlessly root for him.
King is talented and deserves another shot. But he is a hard hit man in a hard hit industry and place. Recovery for him or it is far from certain.
And yet, he’s chosen to blog about it.
Not to sound like a film trailer, but if you need to be reminded of the strength of the human spirit this holiday season, consider The Man who would be King: Johnking1956.tumblr.com
I just returned from my stint at Portfolio Night –the 6th annual meet and critique for advertising students set up by IHaveAnIdea. In a format not unlike speed dating, old “pros” like myself review aspiring creative persons and their books, one after another, for about three hours. The event takes place every year in various cities around the world. For the second year in a row DDB served as host in Chicago.
First: Kudos to DDB.
Hosting Portfolio Night is a costly, time-consuming distraction for a busy ad agency -especially one that has weathered such difficult times. As with a lot of Chicago agencies, business has not been booming. More devastatingly, just months ago, DDB’s Chief Creative Officer, Paul Tilley committed suicide. Last year, that same man stood before a similar group welcoming us to Portfolio Night.
How easy it would have been for DDB to beg off. Justifiable too. But the show must go on. In the end it was affirming seeing all these young faces, their lives still in front of them. Yes, one creative light had gone out. But now countless others were looking for a spark.
Unfortunate then, the mean-spiritedness I discovered online. One blogger deemed Portfolio Night an excuse for leering, lechery and drinking. Not true. Not fair. Not good. If any cynics were present, DDB’s Worldwide Chief Creative Officer, Bob Scarpelli offered simple marching orders. In a video address, he asked we professionals to remember who’d helped us when we were green and vulnerable.
On a more professional note, I have to comment on the work. Not so much on the quality (a mixed bag) but on the content itself. Of the eight people I reviewed, I saw virtually no integrated campaigns. Just about every portfolio consisted of posters and print ads. One or two had a banner ad or a piece of guerrilla work. But I saw no DM, promotional work or interactive materials. None. Where were the tricked out microsites and new media? Where was the “branded content” and multimedia designs? Hell, where was the TV?
2008 and these were the newest generation of adults -the so-called “millennials.” Yet, in some cases, I might as well have been looking at turn-of-the-century circus posters! Now I happen to love print and posters. But I’m old school. For me, that’s familiar media. That’s what my spec book looked like. Indeed, I dug into these beginners with gusto: This is a good headline. Did you try putting the product here? And so on…
It wasn’t until the cab ride home I realized how old-fashioned their books were. Made me smile. If, according to just about everyone, the advertising business is in the midst of a sea change then why wasn’t it evident in any of the books I looked at? It’s easy (though often incorrect) to point at big agencies and say we don’t get it. What about the Facebook generation? If they don’t get it, who does?