In one form or another, I’ve been writing all of my life. But advertising runs in my family…
Below you see me in my father’s capable hands, the living legend, Larry Postaer. Larry is co-founder and former Chief Creative Officer of RPA in Los Angeles. That’s my little brother Jeremy in Mom’s arms. He is currently a Group Creative Director at JWT in New York. My Mother, Christine Montet was an art buyer at FCB before retiring in 2004.
In 2004, I was brought in to rebuild Euro RSCG Chicago’s creative vernacular: landing new business, building teams, and resurrecting the agency into a world class, full-service marketing agency. During my tenure the Chicago office quadrupled in size and revenue, becoming the top performer in the network.
Before that, Leo Burnett brought me in to take over and resuscitate a struggling B2B/Technology shop called TFA. Rebranding the entity LBWorks, we won a stunning array of new business and soon became “the arm of Leo Burnett with its sleeves rolled up.”
Bypassing the training program, I entered Leo Burnett as a copywriter. In my second year, I won a Gold Lion in Cannes. The next year I co-authored “Not Your Father’s Oldsmobile.” Later I created the iconic “Curiously Strong Mints” campaign for Altoids. I became an Executive Creative Director and member of the Leo Burnett Global Product Committee and its Board of Directors.
A copywriter by trade, I’m perhaps best known for my work on behalf of Altoids, The Curiously Strong Mints.
My first novel, The Last Generation was published by the Inkwater Press. The story was later optioned by Touchstone Pictures for a TV series.
My second novel, The Happy Soul Industry imagines what would happen if God hired an advertising agency! Good and evil, right?
My last novel, Sweet by Design was published online and featured numerous links to the content as well as a contest for the book’s cover design.
In addition to Gods of Advertising, I also host The Rogues Gallery, a forum for advertising creatives around the world to showcase what they make when they’re not making ads. Your contributions are welcome.
Most copywriters would be lucky if they created one truly iconic idea. So far I’ve made three. Including the game-changing “Curiously Strong Mints” for Altoids.
Most advertising professionals are fortunate if they help turn around the fortunes of one agency. So far I’ve fixed two, the latest being my last: Euro RSCG Chicago.
I’m ready to do it again.
Inquires & Invitations are Welcome & Confidential: