About Me

Steffan Postaer

The following bio was written by an agent. (PR 101: Get someone else to talk about you!)

In one form or another, Steffan has been writing all of his life. But then, advertising runs in his family.

Below you see him in his father’s capable hands, the living legend, Larry Postaer. Larry is co-founder and Chief Creative Officer of RPA in Los Angeles. That’s his little brother Jeremy in Mom’s arms. Jer last served as Group Creative Director at JWT in NY. As for Mom, Christine -She did time at FCB (art buyer) before retiring in 2004.

Now Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago his clients include Barilla, Kraft, Valspar Paint, Beam Spirits and more. Steffan is responsible for their overall creative leadership and quality of the creative product.

Prior to joining Euro RSCG, Steffan was Executive Vice President and Chief Creative Officer of LBWorks (a Leo Burnett company), overseeing creative for their full client roster including Altoids, Handspring, Lexmark and Maytag. Prior to this position, he served as Executive Vice President and Executive Creative Director at Leo Burnett USA, and was a member of Leo Burnett USA’s Creative Management Board.

He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of Show at the Addys, and a gold and silver Lion from Cannes.

A copywriter by trade, he is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints.

Other moments in his career include co-authoring the famous “Not your father’s Oldsmobile” campaign for General Motors and penning a commercial for Heinz featuring a teen-aged Matt LaBlanc.

Steffan is a desired speaker and has traveled all over the world in that capacity. Understandably, a favorite topic is the ‘Untold True Story of Altoids.’ Attached is Steff’s acceptance speech for receiving Hall of Fame honors in 2008 for his Altoids campaign at the Obie Awards in Miami.

At the University of Wisconsin, where he majored in film and creative writing, he wrote for the university’s conservative and liberal newspapers. Anything for a byline!

Steffan’s short stories have been included in the 1994 and 1995 editions of New Voices in Poetry and Prose. His first novel, The Last Generation, was published by the Inkwater Press. The story was later optioned by Touchstone Television for a TV series. The Last Generation

Steffan’s new novel, The Happy Soul Industry has just been released! An interview with the author is attached herein:

To inquire about these books and opportunities therein, please call 312-320-9902, email the author at Steffan1@rcn.com or visit him on Twitter

The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer…Obviously. -SRP