The bearded dude and The adorkable chick. Has hipness jumped the shark?

January 8, 2013

endangered_hipster
Dude, I’m ready for my close up.

Not to sound like a second-rate comedian but what’s the deal with so many actors in commercials bearded and scruffy? Whether it’s the line of hipsters waiting for iPhones in those much-discussed Samsung commercials or teens around the dinner table or even men at work, everyone looks like an extra from Portlandia. It’s like Night of the Living Baristas.

I realize the real world is being reflected here but perhaps too much? When two out of three guys in any given ad have beards and the other one is a minority then I’m thinking hip has jumped the shark. Don’t get me wrong. Dazed and confused dudes exist. Hell, a bunch of ‘em work at my shop but when they’re selling me shit I get the willies. I notice. And then I can’t stop noticing. If counting beards in TV commercials were a drinking game no one watching for over an hour would be sober. Even historically conservative advertisers have tossed hair clippers out of the wardrobe trailer. From Light beer to Mac & Cheese, every guy looks sort of like every guy I knew in high school, just older. I think.

As for women in ads the adorkable “New Girl” look is getting played more than Adele. And often to extremes. Wendy’s new red head is a cross between Zooey Deshanel and Carrot Top. And she may be successful for her bosses, but Progressive “Flo” makes me shudder in all the wrong ways.

Deschanel, Zooeyimages
Zooey. Wendy. Adorkable!

While I love that minorities are now commonplace in mainstream advertising I wince every time I see that cute African American woman with an Afro like Nefertiti. I never see these women on the street. Only in ads. I tell you it’s bizarre. Do these girls go to casting calls like that or is it done to them by the agency?

Everything has gotten so fucking artsy. Conversely, if we are all so damn hip than why are we watching so much unhip content. Reality TV gets dumber and dumber. You Tube is an avalanche of crud. Sure there are veins of excellence. There always will be. But that’s beside my point, albeit a meager point. I’m poking fun at advertising, specifically casting. I know it’s basically a no-point argument. If casting ignored our changing world it would come off as the Republican Party.

Here’s an idea. What if every actor in Adland wore the same garb with letters on their shirts indicating which character they were playing: Perky Mom, Dumbshit Dad, Bearded Dude #1, Etc… Problem is that would be postmodern, which would quickly become annoying as well.

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I was here first y’all!

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