A good cause makes for heartening prize on the last day of Cannes.

June 30, 2009

JPA_boy
Poster for JPA “Choke”

Wonderful news…

After being blanked at Cannes, Euro RSCG Chicago is proud and delighted to receive a people’s choice award for our campaign on behalf of the Juvenile Protective Association.

While not a Lion, it does represent a “Best Of” winner as judged by the people and attendees at Cannes…and it is in a category of human consequence. In addition, we got to meet and shake hands with the mayor of Cannes. I’ve attached the press release below.

Pic W Mayor
From left: Euro Worldwide CEO, David Jones, the Mayor, moi, Blake Ebel.

CHICAGO, June 29, 2009— Juvenile Protective Association (JPA) and Euro RSCG Chicago were honored for their print ad “Choke” on Friday, June 26, 2009, in Cannes, France by the Mayor of Cannes and ACT Responsible. In conjunction with the International Advertising Festival, ACT Responsible showcases the best cause-related work via a public exhibition in the Palais des Festivals in Cannes, France. As part of the exhibition, the public is asked to vote for their favorite piece of work that is on display. This year, Euro RSCG Chicago was awarded a special people’s choice award by the Mayor of Cannes and ACT Responsible.

“Choke” is one of three print ads created for JPA that carry the tagline “verbal abuse is still abuse.” The arresting photography incorporates images of a hand that are made up of shocking, insulting words. The hand is grabbing a little boy’s neck in Choke, a girl’s hair in “Hair Pull” and holding a fist to a girl’s head in “Punch.”

“We’re honored that the public has chosen our work with JPA to be what they consider the best, most effective work on display in the ACT Responsible Exhibition in Cannes,” said Blake Ebel, executive creative director at Euro RSCG Chicago. “Our goal was to communicate that verbal abuse is as damaging as physical abuse to a child and cannot be tolerated. I believe that this campaign does just that.”

About these ads

3 Responses to “A good cause makes for heartening prize on the last day of Cannes.”

  1. ferg said

    Stef,
    Really enjoyed your blogs from Cannes. Made me wish I had attended (but when you have a start up, we have others things to spend our money on than $12 1662 and Ott.) It was only the second time in 17 years that I didn’t make it. Tom Mooney said it was great. Good luck,
    Ferg

  2. SRP said

    It was good…maybe not great.
    But who am I to complain?
    Miss ya,
    Steff

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